The Inspiration
These passes, for East Race Waterway, VPA Pools, and Leeper Park Tennis, were all inspired by the 2022 Activity Guide. The guide featured whimsical, artistic lines and movement throughout. These were created to play on the whimsical theme while also maintaining branding standards for all three locations. This was accomplished by using each location’s logos, branding, and utilizing VPA’s branding to tie them all together.
Bailey Murphy 