As the Recreation Marketing Manager, my role with Howard Park is to maintain all seasonal branding standards, marketing, and social media pages associated with Howard Park and the Ice Trail & Pond.
Howard Park is a subset of South Bend Venues Parks & Arts (SBVPA) and shines in how it focuses on the park’s audience, creating a more personal and family-focused approach and voice. SBVPA is CAPRA accredited and won the NPRA Gold Medal in 2022 to distinguish it as the best parks department in the nation. The department is highly respected in the region and country. Therefore, the organization’s social media pages always reflect that honor. Visit Howard Park has over 2,300 Instagram followers and 11,000 Facebook followers.
Pictured on this page are samples of branded materials and social media posts I have created for this location.
Bailey Murphy 